Celebs Ditch H&M over Racism

G-Eazy has joined the growing list of celebrities who are cutting ties with H&M over their racially insensitive advertising.

H&M has come under fire for a viral photo of an online advert depicting a black child model in a hoodie that read “Coolest Monkey in the Jungle”.

The 28-year-old rapper took to social media yesterday to condemn the “disturbing” advert, and to to say that his upcoming collaboration with the Swedish clothing company had been called off.

G-Eazy added: “I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.”

G-Eazy’s statement comes shortly after hip hop star The Weeknd announced that he would be calling off his partnership with H&M over the advert, which left him “shocked and embarrassed”.

The Weeknd has previously worked with H&M on two different collaborations.

LeBron James and Questlove have expressed outrage over the advert, and P Diddy has said that he intends to reach out to the little boy at the centre of the controversy to offer him a million dollar modelling contract.

H&M has apologised for the advert and the product, saying that their routines were not followed properly.

They said: “We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

Image: The offending advert [online image] (2018) sourced on 10 January 2018 from https://pbs.twimg.com/media/DTCqrHiVQAAzVwl.jpg