Taylor Swift Breaks New Records

Taylor Swift’s first single in over a year has been smashing records in its first week.

“Look What You Made Me Do” was released on 24 August, off Swift’s upcoming album, “Reputation”, which is due for release in November.

The song has already broken four major records.

Despite mixed critical reception, the song is clearly a huge hit, setting a new record for most Spotify plays on its first day. The single was streamed almost eight million times in the first 24 hours after release, overtaking previous record-holder Ed Sheeran, whose single “Shape of You” garnered seven million listens.

The 27-year-old popstar released a lyric video to accompany the single. This reached 19 million views in its first 24 hours, easily overtaking the previous record of nine million, held by Coldplay and the Chainsmokers’ single “Something Just Like This”.

A few days after dropping the single and lyric video, Swift premiered the official music video during the 2017 MTV Music Video Awards. It’s been called “vengeful” by Reuters, and targets those who have criticised, scrutinised and hounded the singer for the last ten years.

The video features Swift rising from the grave because her old self and her reputation are dead. Both the song and its accompanying video also diss a few celebrities Swift is known to have feuded with in the past, such as Kim Kardashian, Katy Perry and Kanye West.

Her controversial video has broken the record for most views in its first 24 hours. Swift’s 30 million views beat out Adele’s “Hello”, which reached 27.7 million views on its first day.

“Look What You Made Me Do” is also Swift’s best debut on Youtube, breaking her previous personal record of 17 million first day views for “Bad Blood”.

Currently averaging more than three million views per hour, the single is a strong contender to break the all-time record for most views on Youtube. This record is currently held by Luis Fonsi for “Despacito”, which has a whopping three billion views.